The best books on alcohol in Latin America and the Caribbean

Revealing a relationship between alcohol, violent crime and rebellion, this book pioneered historical studies of alcohol.

I love the way Taylor uses alcohol as a lens through which to think about the past. Examining the social meanings of alcohol, he demonstrates how the beverages one drank helped to determine their identity. Indigenous consumers who turned to alcohol to temporarily escape their plight and privations also played upon colonial Spaniards’ assumptions about their penchant for alcoholism to subvert colonial rule.

Among the first to study governments’ contradictory goals of controlling inebriation and profiting from the alcohol economy, Taylor reveals the complex roles that alcohol played in colonial Mexico. His approach and insight inspired and informed my pursuit of the influence of alcohol in Guatemalan history. 

By exploring the intertwined transatlantic trades of enslaved Africans and alcohol, Curto reveals how Latin American libations bested European stock in ways that altered the course of history.

West Africans’ taste for Brazilian cachaça (sugarcane brandy) dislodged Portuguese wine and liquor facilitating Brazilian merchants’ dominance in Western Africa and spawning a vibrant trade based out of Luanda. What impressed me most about this book was how Curto turned conventional wisdom on its head by demonstrating how a Latin American nation shaped trade and tastes across the globe.

Portuguese efforts to regain their privileged trading position by outlawing the sale of cachaça in Africa failed. The direct trade between Africa and Brazil that alcohol facilitated challenges traditional descriptions of the transatlantic triangle trade. 

Smith traces the historical arc of rum from local colonial consumption to becoming a major export by the nineteenth century.

I am amazed at how much history Smith captures by focusing his study on one type of alcohol. With his attention to how European and African drinking habits shaped rum consumption, he demonstrates how rum cut across gender, class, and race relations.

With their knowledge of distillation and introduction of resources new to the Americas, Europeans increased alcohol’s potency. Alcohol took on political as well as economic significance when colonial officials used alcohol revenue to govern. Without displacing fermented drinks, distilled liquor introduced new dynamics in the production and consumption of alcohol.

I love that he emphasizes how common consumption spurred taverns and other drinking establishments, which facilitated socialization that frequently contravened social norms, such as elite men who conversed with poor and working-class women and African and mulatto drinkers who cavorted with Spaniards. 

I love how Gjelten made me reconsider the ways histories of alcohol and nations were intertwined.

With his study of a rum company that survived the transition from capitalism to communism, the journalist Tom Gjelten observes that Bacardi rum executives advanced legislation designed to undermine their competitors and ultimately forged a brand that shaped Cubans’ and foreigners’ perceptions of the island.

This political and cultural history of Bacardi reveals alcohol’s integral role in forging newly independent nations. More specifically, Gjelten demonstrates how alcohol companies shaped nations.

This study made me think about how types of alcohol—like rum in Cuba, tequila in Mexico, pisco in Chile—were often at the heart of national movements and identities, and could become symbols of national pride. 

With clear and engaging prose, Gaytan reveals the power dynamics that shaped tequila’s trajectory in Mexico and abroad.

She traces tequila’s meteoric rise past other agave-derived drinks like pulque and mezcal. I really appreciate how she approaches her study as a sociologist but does not eschew history in her analysis. Although ancient Mayas were among the first to produce and consume tequila, its association with modernity can be attributed, in part, to modern marketers disassociating tequila from indigenous inebriation.

Even as she firmly grounds tequila in lo Mexicano or being Mexican, Gaytan also explores tequila’s influence and popularity in the United States. Her book reminded me how different my experience of drinking tequila in the United States has been from my enjoyment of tequila in cantinas in Mexico.